British model and writer Sophie Dahl has been announced as the new face of fine jewellery brand Boodles, and features in a campaign shot in the grounds of the Palladian Aynhoe Park in Oxfordshire, in which she's pictured among books, cups and saucers, and presents, in the brand's traditional colour pink.

Boodles chairman Nicholas Wainwright commented 'Sophie is a British treasure; she is intelligent, beautiful, real, charming, fun and hopefully someone who Boodles customers will be able to relate to'.